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INTRODUCTION is a website providing search engine optimisation (“SEO”) content-related marketing services to Lottoland South Africa (Pty) Ltd (“Lottoland SA”), which in turn is part of the larger Lottoland Group. As such, does not collect or process any personal information in respect of persons visiting its website, other than by the use of cookies (See the Paragraph headed “COOKIES” under Section 4 of this Policy, which applies both to and Lottoland SA). However, Lottoland SA will collect and process personal information from all users of this website who elect to be redirected to the website of Lottoland SA and apply to open a betting account and/or open a betting account with Lottoland SA. This Privacy Policy explains how Lottoland SA processes that personal information.

Lottoland respects your privacy and is committed to protecting your personal information. This Privacy Policy will inform you as to how we look after your personal information when you visit our website/app (regardless of where you visit it from) and tell you about your privacy rights and how the law protects you.



This Privacy Policy aims to give you information on how Lottoland collects, stores and processes your personal information.

It is important that you read this Privacy Policy together with any other privacy or fair processing notice we may provide on specific occasions when we are collecting or processing personal information about you so that you are fully aware of how and why we are using your data.

THE LOTTOLAND GROUP is a website which provides SEO content-related marketing services to Lottoland SA. The greater Lottoland Group is made up of different legal entities including Lottoland SA, EU Lotto Limited, Lottoland Services Limited and Lottoland Europe Limited. This Privacy Policy is issued on behalf of the Lottoland Group. For the purposes of this Policy, Lottoland SA is the Responsible Party in terms of POPIA.

We have appointed an Information Officer (IO) who is responsible for overseeing questions in relation to this Privacy Policy. If you have any questions about this Privacy Policy, including any requests to exercise your legal rights, please contact the IO using the details set out below.


Our full details are:

Lottoland South Africa

Unit B6


Cape Town


Our appointed Information Officer can be reached on:

You have the right to make a complaint at any time to the SA Information Regulator, South Africa’s supervisory authority for data protection issues. Contact details:

SA Information Regulator

SALU Building

316 Thabo Sehume Street


Tel: 012 406 4818

Fax: 086 500 3351

We would, however, appreciate the chance to deal with your concerns before you approach the SA Information Regulator so please contact the IO in the first instance.


It is important that the personal information we hold about you is accurate and current. Please keep us informed if your personal information changes during your relationship with us. If any of your personal details are incorrect, you can update them in the “My Account” section, or you can contact our Customer Care team via email at


We may need to change this Privacy Policy from time to time. If we do change the Privacy Policy, we will post the new version on the Website/App. The new version of the Privacy Policy will take effect immediately upon its publication on the Website/App.


This website or App may include links to third-party websites, plug-ins and applications (for example Facebook, Twitter etc). Clicking on those links or enabling those connections may allow third parties to collect or share data about you. We do not control these third-party websites and are not responsible for their privacy statements. When you leave our website, we encourage you to read the Privacy Policy of every website you visit.


Personal information, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).

We may collect, use, store and transfer different kinds of personal information about you which we have grouped together as follows:

We also collect, use and share Aggregated Data such as statistical or demographic data. Aggregated Data may be derived from your personal information but is not considered personal information in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature.

We do not collect any Special Personal information about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership, information about your health and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.


Where we need to collect personal information by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter into with you. In this case, we may have to terminate your account or cancel a bet you have placed with us but we will notify you if this is the case at the time.


We use different methods to collect data from and about you including:


We will only use your personal information when the law allows us to. Most commonly, we will use your personal information in the following circumstances:

Generally, we do not rely on consent as a legal basis for processing your personal information other than in relation to sending third party direct marketing communications to you via email or text message. You have the right to withdraw consent to marketing at any time by Contacting us.


We have set out below, in a table format, a description of all the ways we plan to use your personal information, and which of the legal bases we rely on to do so. We have also identified what our legitimate interests are where appropriate.

Note that we may process your personal information for more than one lawful ground depending on the specific purpose for which we are using your data.

Purpose/Activity Type of data Lawful basis for processing including basis of legitimate interest
To register you as a new customer, to verify your age and to ensure you are not gambling from a restricted country. (a) Identity
(b) Contact
Performance of a contract with you
To process your bet and to enable you to play games including:
(a) Manage payments from you, and pay you winnings
(b) Collect and recover money owed to us including any fees and charges
(a) Identity
(b) Contact
(c) Financial
(d) Transaction
(e) Marketing and Communications
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to recover debts due to us)
To manage our relationship with you which will include:
(a) Notifying you about changes to our terms and conditions or privacy policy
(b) Asking you to leave a review or take a survey.
(c) to enable you to interact with our Customer Care team via email, phone and live chat.
(a) Identity
(b) Contact
(c) Profile
(d) Marketing and Communications
(a) Performance of a contract with you
(b) Necessary to comply with a legal obligation
(c) Necessary for our legitimate interests (to keep our records updated and to study how customers use our products/services)
To enable you to partake in a prize draw, competition or complete a survey (a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(a) Performance of a contract with you
(b) Necessary for our legitimate interests (to study how customers use our products/services, to develop them and grow our business)
To administer and protect our business and the security of our website/app (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) (a) Identity
(b) Contact
(c) Technical
(a) Necessary for our legitimate interests (for running our business, provision of administration and IT services, network security, to prevent fraud and in the context of a business reorganisation or group restructuring exercise)
(b) Necessary to comply with a legal obligation
To deliver relevant website/app content and advertisements to you and measure or understand the effectiveness of the advertising we serve to you (a) Identity
(b) Contact
(c) Profile
(d) Usage
(e) Marketing and Communications
(f) Technical
Necessary for our legitimate interests (to study how customers use our products/services, to develop them, to grow our business and to inform our marketing strategy)
To use data analytics to improve our website/app, products/services, marketing, customer relationships and experiences (a) Technical
(b) Usage
Necessary for our legitimate interests (to define types of customers for our products and services, to keep our website/app updated and relevant, to develop our business and to inform our marketing strategy)
To make suggestions and recommendations to you about our products and offers or promotions that may be of interest to you and to carry out direct marketing (a) Identity
(b) Contact
(c) Technical
(d) Usage
(e) Profile
(f) Marketing and Communications
Necessary for our legitimate interests (to develop our products/services and grow our business)


We strive to provide you with choices and a personalised online betting experience, so you can receive offers or betting products that are relevant for you, in accordance with your marketing preferences.

You can opt out and unsubscribe and stop receiving personalised offers via email and SMS by clicking the unsubscribe link within each email or SMS that you receive from us, or by changing your marketing preferences in the My Account section of your account.


We may use your Identity, Contact, Technical, Usage and Profile Data to form a view on what we think you may want or need, or what may be of interest to you (we call this marketing).

You will receive marketing communications from us if you have opened an account with us, purchased a bet or played a game or if you provided us with your details when you entered a competition or registered for a promotion and, in each case, you have not unsubscribed from receiving such marketing communication.


You can ask us or third parties to stop sending you marketing messages at any time by following the opt-out links on any marketing message sent to you.


We will get your express opt-in consent before we share your personal information with any company outside the Lottoland Group of companies for marketing purposes.


To enable the working of certain functions during your visit to our website or App, we make use of cookies on various pages. Cookies are small text files that are stored on your device. We make use of certain cookies that are deleted after your browsing session (session cookies). Other cookies remain on your device and allow our business partners and us to read information we have written into the file. The second type of cookies are read by us on your next visit to our website/app (persistent cookies).

You can set your browser to refuse all or some browser cookies, or to alert you when websites set or access cookies. If you disable or refuse cookies, please note that some parts of this website or App may become inaccessible or not function properly.


We may have to share your personal information with the parties set out below for the purposes set out in the table in paragraph 4 above.

We require all third parties to respect the security of your personal information and to treat it in accordance with the law. We do not allow our third-party service providers to use your personal information for their own purposes and only permit them to process your personal information for specified purposes and in accordance with our instructions.


The personal information in respect of customers of LLSA is shared with and processed by a Gibraltar-based supplier within the greater Lottoland Group, pursuant to an agreement containing the mandatory clauses required by Article 28(3) of the General Data Protection Regulation ((EU) 2016/679) for contracts between controllers and processors.


We have put in place appropriate security measures to prevent your personal information from being accidentally lost, used or accessed in an unauthorised way, altered or disclosed. In addition, we limit access to your personal information to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal information on our instructions and they are subject to a duty of confidentiality.

We have put in place procedures to deal with any suspected personal information breach and will notify you and any applicable regulator of a breach where we are legally required to do so.



We will only retain your personal information for as long as necessary to fulfil the purposes we collected it for, including for the purposes of satisfying any legal, accounting, or reporting requirements.

To determine the appropriate retention period for personal information, we consider the amount, nature, and sensitivity of the personal information, the potential risk of harm from unauthorised use or disclosure of your personal information, the purposes for which we process your personal information and whether we can achieve those purposes through other means, and the applicable legal requirements.

By law we have to keep basic information about our customers (including Contact, Identity, Financial and Transaction Data) for five years after they cease being customers for money laundering purposes.


At any point while we are in possession of or processing your personal information, you have the following rights:

If you wish to exercise any of the rights set out above, please contact the IO.


You will not have to pay a fee to access your personal information (or to exercise any of the other rights). However, we may charge a reasonable fee if your request is clearly unfounded, repetitive or excessive. Alternatively, we may refuse to comply with your request in these circumstances.


We may need to request specific information from you to help us confirm your identity and ensure your right to access your personal information (or to exercise any of your other rights). This is a security measure to ensure that personal information is not disclosed to any person who has no right to receive it. We may also contact you to ask you for further information in relation to your request to speed up our response.


We try to respond to all legitimate requests within one month. Occasionally it may take us longer than this if your request is particularly complex or you have made a number of requests. In this case, we will notify you and keep you updated.